Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without.
They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls. But the truth is, the only way to start promoting a business is by building a professional website.
An effective website is the cornerstone of your company — it houses important information, and your customers expect you to have one.
Your website acts as a portal so customers can learn more about your company, as well as research product information and determine if they want to do business with you. If you’re a small business owner, you need to realize that a website isn’t an expensive luxury or a frivolous endeavor — it’s an affordable, fundamental tool that every company needs.
A website is the anchor for your marketing.
A website sells your products/services online.
A website helps you connect with new customers.
A website has big benefits for local businesses.
A website builds credibility.
A website helps you control your online destiny.
Websites are simple and affordable to set up.
Take my advice, small business owners — there are no more excuses. If you’re putting off building a website, you’re hurting your business. It’s time to get started!
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